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overlord_mordax: (Default)
Friday, July 16th, 2010 03:19 pm
Some of you know what a big ARG nerd I am. Well, I've been following the nascent campaign surrounding JJA's upcoming alien flick, "Super 8".

Weeks ago we players found an in-game newspaper ad/coupon for "Rocket Poppeteers", an astronaut club surrounding an imaginary brand of Rocket Pops desserts, and we all sent them to the address, along with our desired "astronaut name".

Today, the long awaited reply came.

Interestingly when I sent my astronaut name in it was "SGT. Starborn" (I couldn't fit the whole thing.) My letter (hand addressed) came back to "Sergeant Starborn". If these are meant to be log ins, I wonder which I'll have to use?

Also, sergeant being spelled correctly (as opposed to someone else who got their letter misspelled, when they had spelled it correctly) and the vastly different handwriting proves that multiple abused Paramount interns had to work on this project!

Hoping the arrival of these letters kicks off some interesting in-game interaction

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Photobucket

ETA: Well, it turns out it did use it as a login, and it was as confusing as I predicted. SGT. allcaps with period.
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overlord_mordax: (Default)
Saturday, May 8th, 2010 11:20 am
So, there's a new big ARG/Viral Marketing campaign starting up that I'm excited about.

This one is for JJ Abrams new movie "Super 8", which is set in the 70s and about aliens, the trailer for which is running before Iron Man 2.

I'm not really interested in the film itself, but big budget ARGs always have something to bring to the table with their cash-reserves that grass roots games can't manage. Plus, an ARG on a national scale always has a bigger community, which is nice.

If you're interested, you can read the dissection so far here at UF.

There's only one site involved so far and it appears to be a glorified countdown, but it's pretty intriguing and worth checking out.

-"Detective" D