ARG(H)

[overlord_mordax]

So, there's a new big ARG/Viral Marketing campaign starting up that I'm excited about.

This one is for JJ Abrams new movie "Super 8", which is set in the 70s and about aliens, the trailer for which is running before Iron Man 2.

I'm not really interested in the film itself, but big budget ARGs always have something to bring to the table with their cash-reserves that grass roots games can't manage. Plus, an ARG on a national scale always has a bigger community, which is nice.

If you're interested, you can read the dissection so far here at UF.

There's only one site involved so far and it appears to be a glorified countdown, but it's pretty intriguing and worth checking out.

-"Detective" D

Comments

[skotte.livejournal.com]

hmm, thanks fFor the tip =)